Fifteen minutes to setup. Hours back to create.
You chose to go independent. That means you're the talent and the business. The creative and the administrator. Pauli handles the bookings, the invoices, and everything pulling you away from the craft, so you can stay in the creative flow that matters.
Pauli moves before you ask. It holds your context, notices what matters, and handles it. You only get pulled in when a real decision needs to be made. Not commands. Action.
You chose to build a creative practice on your own terms. No label. No agency. No one to hand the paperwork to. Somewhere along the way, the other 9-to-5 moved in. The one nobody pays you for.
Based on interviews with independent UK creatives, 2025
“Creativity powers culture, identity and innovation, yet creators spend up to half their working lives on administration. This is not a talent problem. It is a structural one.”Dave Rutledge, Founder of Pauli
Pauli takes ownership of running your practice. Everything a full team would handle, handled by one. The things you'd do yourself if you weren't already doing everything else.
The fifth follow-up email to a venue. The "just circling back" message to a collaborator. Pauli writes them in your voice, sends them at the right time, and only pulls you in when a real decision needs to be made.
Invoices tracked. Royalties reconciled across every platform. Payments chased without the awkwardness. You'll recover between £1k and £15k a year that would have quietly slipped through the cracks.
Your collaborators, your rates, your recurring clients, the last thing you said to that studio in February. Pauli holds your context so nothing starts from scratch, and nothing is ever forgotten.
Built first inside the UK independent music scene, where there's no management, no label, and no one to chase the invoice for you. What works there works for any independent creative with the same shape of problem.
Built for independent creatives running their own practice. Early access is limited. Get in, shape how it works, and stop being your own administrator.
